Got Your Back Total Health Campaign

Got Your Back Total Health

Health Campaign

2021

PROBLEM

Got Your Back Total Health, a wellness and chiropractic clinic, was looking to expand its customer base beyond its primarily older clientele. With a growing number of college-aged students in the area experiencing stress-related or posture-related pain, the clinic needed a targeted marketing campaign to reach and engage this younger demographic effectively.

SOLUTION

To help Got Your Back Total Health reach a younger audience, I developed a targeted marketing strategy and a structured social media calendar tailored to college students. The content included a mix of inspirational quote posts, informative graphics about common pain issues, and general practice advertisements—designed to boost engagement, build awareness, and position the clinic as a go-to resource for student wellness.

200%

Increase in Social Media Engagement

35%

Boost in Consultation Interest

42%

Increase in College-Aged Clients