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ABOUT ME

Austin Elkis
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  • Resume

I’m Austin Elkis — a digital marketer focused on helping small to medium-sized businesses develop their marketing strategy and turn online traffic into real results.

With a background in corporate strategy, executive education marketing, and small business consulting, I’ve worked across a wide range of industries and platforms. At W.R. Grace, I’ve supported global business decisions with competitive intelligence and data-driven insights. At the University of Maryland’s Robert H. Smith School of Business, I led digital campaigns that increased program enrollment and elevated brand visibility. Through RedBlack Consulting and the American Marketing Association, I’ve helped dozens of startups and local businesses craft marketing strategies that speak directly to their audience—and get results.

Whether you need a social media audit, a full-funnel marketing plan, or a complete brand refresh, I bring a strategic mindset, creative execution, and a commitment to making marketing feel approachable and impactful for growing businesses.

Certifications

  • Bachelor of Science in Marketing and Supply Chain Management from the Robert H. Smith School of Business, University of Maryland, where I honed my expertise in data-driven marketing strategies and business operations.

  • Certified Digital Marketing Professional (CDMP), equipping me with industry-leading knowledge in SEO, SEM, content marketing, and analytics.

  • Google Analytics Certified, demonstrating my ability to analyze website traffic, user behavior, and optimize digital campaigns for better performance.

  • HubSpot Content Marketing Certified, enhancing my proficiency in content strategy, SEO, and nurturing customer relationships through digital channels.

  • Google Ads Certified, ensuring I can drive targeted traffic and maximize ROI through strategic paid search campaigns.

Qualifications

  • Led Digital Growth for Executive Education

    • Increased program enrollment by 20% and website traffic by 25% at the Robert H. Smith School of Business through targeted content marketing, email campaigns, and social media ads.

  • Enhanced Market Intelligence at W.R. Grace

    • Managed competitive research and analytics, improving competitor report accuracy by 25% and speeding up strategic decisions by 15%, contributing to a 10% market share increase.

  • Rebranded a Small Business for Real Results

    • Led a full rebranding and advertising strategy through RedBlack Consulting, doubling product sales and boosting repeat customers by 125% through targeted messaging.

  • Grew Gen Z Engagement with Social Strategy

    • Created and executed social media plans for university programs, increasing engagement by 150% using creative visuals, consistent content, and platform-specific messaging.

  • Launched High-Impact Paid Ad Campaigns

    • Ran paid campaigns across Google, LinkedIn, and Instagram for AI and executive workshops, significantly increasing course sign-ups and audience reach.

  • Directed Student-Led Marketing Consulting Team

    • As VP of AMA’s consulting agency, oversaw 10+ client projects and maintained a 95% retention rate by delivering tailored digital marketing strategies with measurable outcomes.

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