Robert H. Smith School of Business
Course Series Campaign
2023
PROBLEM
The Robert H. Smith School of Business’s Office of Executive Education was facing challenges in driving enrollment for its self-paced courses. Despite offering high-quality content, the courses were not gaining sufficient traction due to limited digital reach and a modest social media presence. To increase sales, the team needed a focused marketing strategy to expand their online visibility and grow an engaged following across key digital platforms.
SOLUTION
To boost enrollment and strengthen digital visibility, I developed a social media marketing strategy for the Office of Executive Education that showcased the value of its self-paced courses. The campaign highlighted standout faculty members, featured authentic student testimonials, and incorporated eye-catching graphics designed to capture attention and build trust—ultimately helping to grow the office’s online following and drive interest in its programs.
75%
Increase in Course Enrollment
120%
Boost in Social Media Engagement
25%
Increase in Overall Sales
