Executive Education AI Learning Campaign

Robert H. Smith School of Business

AI Learning Campaign

2024

PROBLEM

As interest in artificial intelligence rapidly grew across industries, the Robert H. Smith School of Business’s Office of Executive Education sought to position itself as a thought leader in the AI space. To capitalize on this trend, they needed a strategic campaign to showcase the strength of their faculty, courses, and workshops in AI to prospective executive learners and industry professionals.

SOLUTION

To help the Office of Executive Education establish itself as a thought leader in AI, I developed a comprehensive marketing strategy that highlighted the school’s expertise in the field. This included a strategic rollout of free and paid AI-focused workshops for current executive education students, paired with targeted advertising campaigns across Google, LinkedIn, and Instagram to promote newly launched AI courses to a broader professional audience.

32%

Increase in Website Traffic

100%

Boost in AI Course Enrollment

255%

Increase in Workshop Attendance